If you intend to connect to people who will purchase your products or services or enhance your business in some other way, indiscriminately following anyone who follows you isn’t going to cut the mustard. As with any other marketing strategy, you need to develop a targeted group of followers on Twitter if you expect to earn any money from them.

So how do you decide who to follow and who not to follow?

There are a few tricks you can use to choose your followers in a more selective manner in order to market your business most effectively.

Look at a potential follower’s Twitter stream. Go to their home page and read their Twitter stream for a page or two. What do you see? Are they constantly promoting themselves? You may want to take a pass.

Do they provide useful links to other people’s websites? They could be entertaining as well as helpful to your business. Do they talk about things pertaining to your expertise? Common interests are a definite plus when choosing a follower, so you may want to give those with similar interests a chance.

Look at who is following them. Every profile page has a list of the person’s followers. You can click the link on the upper right hand side of the page that says followers or you can move through the grid of photos further down the page. Look for followers you have in common. This can be a good indicator of mutual interests.

Use Twitter search. At the bottom of the page is a clickable link to Twitter search. Once there, you can enter in a key word or phrase and click search. You will find all the recent replies using the term. If you use a relevant key word, this can be an excellent way of finding followers interested in your business.

While none of these methods of finding followers on Twitter is fool proof or offers any guarantee your business will increase, they are all great ways to find some interesting new people to meet and potentially do business with in the future.

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What is networking?

Networking is simply a matter of getting out there and letting people get to know who you are. That’s it. All there is to networking is to meet the people.

You learned it all in kindergarten: Play nice, share and make new friends.

Based on its exponential growth, Twitter is the number one place to get out and network. All you need to do is create a Twitter account and start using it. Use your business name or your real name for your Twitter username and upload a real picture of yourself. Plug in the link to your site or blog and create a quick little bio that tells folks who you are and what you do.

Next, post a few tweets saying hello. Offer up a pearl or two of wisdom relating to your expertise. Then, start following people. Don’t know who to follow? Use Twitter search (the link is at the bottom of your main page) and type in a keyword or two describing the topics you’re interested in. For business, it’s often easiest to begin by following people in your own field. Type in your industry and step back while you watch the results start pouring in. Click on the usernames you see and start checking people out until you find some you like, then follow those people and start interacting.

Do NOT go on Twitter and start posting link after link about your business.

Instead, share some of the insight and wisdom you have about your business. Good, juicy, useful information. Just give it away! Heck, it’s only 140 characters, you can spring for it. Share links to great stuff you find on the web. Cut and paste someone else’s post with “RT” in front of it. This is called a Retweet and it’s an easy way to share and make new friends. We all love to be re-tweeted because it makes us feel important and special.

Yes, there are all kinds of tips and tricks to using Twitter (and other networking sites) effectively for marketing your business. A lot of the teleseminars, books and programs are worth every penny you pay for them, some even more. However, you don’t need even one of them to get started using Twitter to network for your business.

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Today, just about any subject you can think of uses hashtags in order to follow a particular stream of tweeted data. They are used for promotions and contests, as well as groups of people communicating together. One common hashtag seen on Twitter is #gno, which is Girls Night Out. This group is growing every week and you can join in the fun simply by searching Twitter for #gno.

Your business can also utilize this nifty symbol in order to announce new products or projects, keep customers informed of current events going on throughout your company. You can even build your business by providing clients with a useful way to keep track of you and your brand.

Hashtags also force you to keep certain key words (such as #SEO or other searchable keywords) your business might be working to develop as optimized search terms in your text. Since all Twitter messages can be indexed by Google, the use of these key words will also help your business in developing their search engine rankings.

Here are a few things to remember when creating hashtags for Twitter.

Availability – Check places like www.hashtags.org to see if the hashtag you want is already in use. If your term is available, make sure you are following @hashtags and just input the hashtag you wish to use preceded by the # mark, of course.

Relevancy – Make sure your hashtag is relevant to what you are trying to track. For instance, do not use #newyork if you are trying to sell watches in the New York area. Use something a little more specific to your business such as #FossilNY.

Memorable – Keep your hashtags memorable so customers can find them easily. Remember, the longer your hashtag, the fewer characters you will have to use in your actual text. Keep it short, simple and to the point.

Branding – Use your hashtags to help develop a business brand. By using your tags to enhance your search engine optimization terms, your brand will be more visible to customers searching for what you offer. Remember to keep your hashtag in line with your business and business goals.

As you can see, hashtags are a great way to help build your business. Give them a shot and let your customers know you are using them too. The easiest hashtag to use is your business name. If you tell your customers to search for your hashtag they are guaranteed to have the most up-to-date information about what is going on with your business. Happy hashtagging!

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There are a few different rules businesses must follow when networking on Twitter, but for the most part, things work the same as they do for an individual user. Here are a few things to think about when using Twitter as a business tool.

Update your profile – Keep your profile updated and current with any new developments or projects currently in the works. This helps your customers understand where you are going as a business and it also makes them aware of any changes you have planned.

Stay professional – While it may be fun to get into a heated debate over who will win the Kentucky Derby, keep your tweeting business oriented. It is not a bad thing to express your opinion every once in a while, but do make sure that it falls directly in line with the mission statement and operating procedures of the company under whose name you are tweeting. If you are a sole proprietor, obviously you have the decision making power here, but if you are in business with others, develop a policy for how individuals will tweet.

Be personal – People like to know they are talking with actual people. In this age where digital voices prompting our actions are standard, people find great delight in the ability to communicate with intelligent human people who can actually listen and respond rather than deal with canned impersonal messages that don’t meet their individual needs and desires.

Use tracking devices – Implement the use of hashtags and other tracking devices as searchable references for your customers. This makes it easy for them to follow you and your business developments. The easier it is to follow you and what you are doing, the better chance you have they will actually do it. Let your customers know when you have initiated a new search term and what those terms mean to them. Your business is about helping the customer get to your product as easy as possible. Hashtags are a great tool to help this happen.

Make their life easy – While conversing with your prospects, make sure to ask if there is anything they believe your business can do to improve – and then listen. Customer feedback is one of the most valuable tools to a business. You can develop customer loyalty simply through listening to and responding to their opinions.

The biggest difference between a business account and a personal account on Twitter is the language and posture you present while socializing. Don’t be a machine, check your replies and messages, respond to questions and be human. Follow these simple rules and your business will develop a new social networking tool that can be used to reach thousands more clients in no time.

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Like other social networks, millions of people use Twitter. It is a micro-universe of potential visitors just waiting to be tapped. The question is how to get them to take a look at you.

First of all, sign up for an account. You can’t find the right people unless you get in the game. Don’t worry about creating a business account at this point. You are only concerned with connecting with people now.

Next, get involved. Read other people’s tweets; join as a follower for popular tweeters. You can use Twitter applications to track the tweets of others and also do keyword searches for interesting tweets. Comment on current tweets and get a feel for how it works and who everyone is following.

The best thing about Twitter is that it works in real time from your PC. You can ask questions to find out any type of information. If you are looking for followers (Twitter friends) interested in gardening (if that is what your blog is about), pose the question in a tweet and wait for responses. You’ll be surprised what you hear back.

Posing questions is one way to find suitable traffic for your blog. You want more visitors but the kind of visitors who are likely to come back and buy from you if you are selling a product. It is a research tool that returns immediate results.

More advice…

There are a few things to observe. In your tweets, use keywords. It might be hard with so few characters, but you want to include searchable words that anyone will enter into a Twitter search engine to find your tweets.

Don’t be a spammer. If your tweets always include links to your blog or your work on other sites, people will get the idea that you are not there to connect but just to fill the site with links. Use the site to find others with similar business interests or to pose interesting views and get feedback. You can link to your blog when appropriate but don’t overdo it or people will get that fishy feeling about you.

It takes time to build up a following of followers on Twitter just like any other social networking site. The plus with Twitter is that the results are more immediate that with other social sites. Find the targeted visitors you are after with a few questions and then join in the twittering to build a rapport that translates into more traffic.

P.S. Be sure to follow Girly Blog Designz on Twitter!

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What are we saying?

Let’s look at article marketing. People come to the Internet for several reasons.

One is to find useful information on a topic. When keywords are entered into a search box, it is expected to receive results that get right to the point. If you are looking for information on how to make a soufflé then you want recipes and articles about useful tips for creating a perfect soufflé.

Articles show that you are an expert in your area. They provide current information on a variety of topics for the readers. In the resource box, you can put your website address and any other pertinent facts so someone can find you.

Twitter vs. Article Marketing

1. The tweets are short. They are meant to be short. But, as a marketing tool, it is not in the same realm as article marketing. You have a full 450 or more words to demonstrate your expertise. If readers find your information helpful they will go looking for more.

2. Articles are versatile. Articles can also be used with software that can churn out a number of rewrites that can be used in article directories for increased visibility. Three articles with eight paragraphs each can be mixed and matched to create an infinite number of new articles for you to use.

3. Article marketing is targeted. Using keyword optimization in your articles, you are targeting those people who will look for those keywords in their search engines. With Twitter, your tweets are not so targeted. You may get a thousand people viewing your tweets but all of those people may not be interested in your business.

4. Twitter is a social network first and foremost. There are many people that use Twitter for business, but it is mostly for enjoyment. There is business applications that can help you connect with your established customers, but most don’t use it for direct sales.

5. Articles are ranked by major search engines. People can find your work. Everyone used the major search engines but not everyone is on Twitter. As long as you use SEO techniques for your articles, they will rank high and be viewed by your target market.

Article marketing won’t be replaced by Twitter anytime soon. Articles are useful for drawing in business and driving traffic to your site. Twitter is handy to communicate with existing clients or to connect with people on a personal level or make valuable business connections.

Don’t Forget to follow Girly Blog Designz on Twitter!

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Twitter is just like instant messaging or text messaging. You feel like you’ve stepped into an alternate universe because everyone looks human but they are speaking some sort of gibberish. Well, it is not really gibberish but the Twitter language. You’ll think you are developing a lisp but that’s okay – everyone who uses it has one.

What are the Basics?

To get you started, here are some basic things to know. The site is called Twitter. Some interchange Twitter and Tweeter and that’s a faux pas. A tweeter is something that works with woofers in your car speakers. Now, you can use “tweeter” to refer to someone who uses Twitter if you want to.

The messages that you send are called Tweets. Don’t confuse it with chirps. A bird chirps and even though a bird is the logo, the messages that you chirp out are known as tweets. Each message is 140 characters or shorter.

A person that uses Twitter is a Twitterer. You can say a Twitter user but twitterer is more accepted. Twittering (or tweeting) is the act of sending and receiving tweets and using various aspects of the service.

On Facebook you have friends, but on Twitter you have followers. Yea, it sounds like you are recruiting for a cult, but it distinguishes Twitter from the other social networking media out there these days. You can be followed or have people that you follow.

There are several tools or applications that can be used with Twitter service. All of these will either begin with “Tw”, hence the lisp. For example you have TweetDeck, Twhirl, Twitterfeed, Twitterrati and so on and so on.

Texting, Anyone?

Twitter does use some of the same lingo as text messaging or chat room users. With 140 characters, space is precious. Instead of typing “see you later,” change it to “CUL8R.” so, not only do you need to be familiar with Twitter lingo but text messaging terms help as well.

Follow Suit

Remember the lisp? Many Twitter terms are recycled terms with a Tw- prefix. For instance, “twalking” is someone who twitters (by text) while they are walking. “Twaffic” is twitter traffic. You get the idea.

For a more comprehensive list of Twitter lingo go to http://twittonary.com for more. This Twitter dictionary includes text messaging abbreviations, Twitter lingo and names for Twitter tools. Keep this handy and you’ll always look like a hip Twitterer.

Remember: Follow Girly Blog Designz on Twitter!

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Your profile does not just include the wording on your Twitter account, but also the background on your Twitter page. There are applications you can use to develop free backgrounds for your Twitter account if you are on a budget, but in order to properly brand yourself, spend the extra money and develop a personal background the same way you would for a website. It will pay dividends in the end.

Here are a few tips to follow when creating your profile on Twitter to help develop your brand:

Add Pictures – Many people want to see actual pictures of who they are talking to, not avatars or logos. As tempting as it might be to put your company logo up as your profile picture, save your logo for your background and put a picture of you on the profile. This will let people know they are talking to a real person and help your marketing efforts tremendously.

Frequently Update – When you have something new, make sure you update your profile. This lets people know your business is changing and growing. Your brand depends on it. Remember to keep it a consistent message, but also to keep it filled with fresh content.

Give Readily Available Contact Information – When branding yourself or your business on Twitter, one of the most important things is to make sure people know how to get in touch with you. Be sure to include applicable links to your website or any other methods of contact you might have such as email and phone. Specify how you prefer people reach you and list your business hours, if you use them.

Stick with Simplicity – While you only have 140 characters to develop your profile, treat it as though it were SEO copy. You only have a few seconds to get your brand across before the potential client becomes bored and goes elsewhere, so be brief and chose your words wisely.

Value Time – Take your time. Developing your brand on a new social media tool can be exciting and a lot of fun, but don’t let the excitement go to your head. Take your time and if you feel yourself getting frustrated, take a 5-minute break and go grab some coffee or a soda. If you take your time, you will be able to get out exactly what you want to say. You won’t need to go back and change your message 10 minutes after you have published it because you left something out or didn’t get your point across.

Branding your business took time, possibly even months. Give your Twitter profile the same attention you did to the initial branding efforts and it will pay off. Follow these steps and you will have a good understanding of how to use your Twitter profile to brand your business properly and effectively.

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For all the people using Twitter effectively, there are also huge numbers of people who either don’t make good use of it at all or who try to overpower the platform and its users with unwanted spam.

Here are three of the best business practices for using Twitter effectively:

1. Use a complete profile. Twitter gives every user a profile page. Make the most of this space by uploading an actual photograph of yourself, providing your real name in your biography and offering information about and links to your website or blog.

   People look at your profile page to decide if they want to follow your updates. They may also take a look when you post a message particularly relevant to them. When they get there, make sure you give them what they need to make an informed decision about your business. It may be the only shot you get.

2. Interact. Don’t just broadcast. Twitter is a social networking tool with the operative word being social. Don’t just blast your site information or the link to your sales page every time you use Twitter. Talk to people. Ask them what they do and how you can help them or ask about their family members or interests.

   Twitter is great for conversations kept open enough for everyone to join in. General talk about a specific industry, process or training is a great way to get others involved in a discussion. If you engage in banter and chat on Twitter every time you use it, you may even find it a bit tough keeping up with all the followers you gain.

3. Share your expertise. The people with the highest rankings on Twitter are the ones who aren’t afraid to give away some of their best stuff.

   Share tidbits of real information related to your area of expertise. If you’re a marketer, don’t just push products. Instead offer tips on how to build your list or ways to help your affiliates. If you’re a writer, offer tips on how to write an effective headline or what to say in an email campaign. Share enough of your knowledge to let people know you’re the real deal. It’s the fastest way to draw them to your website where you can then sell your products.

If you consistently follow these three business practices while interacting on Twitter, you are all but guaranteed to grow your business. Twitter is really all about interaction and relationships are all about give and take and showing respect. Using good business sense and common courtesy in your Twitter affairs will gain you not only followers and clients, but respect for your business as well.

P.S. Don’t forget to follow Girly Blog Designz on twitter!

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Part chat program and part tiny blog, you will find that the Twitter interface is one that can change the way you interact with your current customers and potential customers worldwide.

Here are 5 reasons Twitter is a powerful marketing tool for all bloggers and on line business owners:

1. It’s Short, Sweet & To the Point
Have you ever heard the phrase, less is more? You’ll find that one of the best things about Twitter is that it keeps all messages very short and sweet. You’ll have to give your customers, and clients, the gist of what is going on in short tweets (messages similar to instant messages) that allow their interest to be piqued in such a way as to make them investigate further. You won’t bother them with long-winded messages that make them yawn and move on. Instead, you will be able to catch their attention quickly and make them want to know more.

2. Immediacy
Much like a blog or an RSS feed, you can get access to the people that use Twitter regularly. In some ways, this is like making sure that you can reach them no matter where they are, and you will find that this is very important when you want to make marketing one of your biggest priorities. You are making sure that they have all of the latest updates to what you are doing and what’s going on by simply sending a tweet their way.

3. Everyone’s Doing It
In many ways, Twitter is a social program more than it is a marketing one, and you’ll find that using Twitter can help you feel a great deal closer to your client base and other’s in your on line community. If you are looking to make sure that they see you as a person rather than as simply a company or service, you’ll find that Twitter encourages them to think of you as someone they can get to know. This can be very important when it comes to establishing a customer base and customer loyalty.

4. You Get to Hear a Lot
Remember that it goes both ways; you can put information out on Twitter and you can also learn a lot too. By following other’s Twitter accounts, especially if it looks like they have a lot to offer, you can keep in the know about various products, services, and other happenings on line. This can be a great way to keep an eye on what is going on in order to keep yourself in the know of your industry.

5. Make Them Laugh
You can also use Twitter to tease people a little bit, in a fun way, of course! When you use Twitter, you have to keep your messages short, and in many ways, a little mysterious. Pique their interest, joke around, and you’ll find that you gain a lot more followers and hopefully website traffic and customers as a result.

Be warned, just as with any other social networking site, Twitter can quickly become addicting if you let it. Don’t go overboard and get so involved in all the tweeting that it takes away from your intended purpose. Used wisely Twitter can be a great and powerful marketing tool to help create on line business success.

P.S. You can follow Girly Blog Designz on Twitter by clicking here!

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